SCRUNCH AND BREATHE.

Kleenex was launching Easy Breathe, a tissue that releases a menthol and eucalyptus fragrance upon a gentle scrunch – a UK first. In partnership with artist Alma Haser, we used a Renaissance style to create a series of arresting portraits that speak of the congestion feeling and the product innovation at once.

Produced at FCB Inferno. Art-directed by Viven Decombe.